Whiteboard Friday – Dangers of Nofollow

Apr 30, 2009 by

We’re big fans of using ‘nofollow’ for linkjuice sculpting around your site. If you know what you’re doing, you’re careful, and you’re considerate, it’s an incredibly powerful strategy that can have a big payoff. But what if you make a mistake? If you don’t pay attention, or you go about it willy-nilly, site-sculpting with ‘nofollow’ can cause some major problems…and that’s what we’re looking at in this week’s Whiteboard Friday.