Stop words on Domains

Posted by k

February 22, 2008

As you know, one of the most important factors when valuating a domain name is its ability to attract Google queries.

That’s why when trying to fresh register domains using top keywords lists from Overture (RIP), WordZe, WordTrack or any keyword tool, you’ll quickly find out they are all taken, including the most remote tlds! I can also assure you having a keyword.com is one hell of a giant leap over several months classic SEO hard work.

As Google algorithm evolves and changes, we domainers must keep our eyes wide open to new breaks that can surface just around the corner.

One of the best (and hard) ways to know (even beforehand) how Google algorithm will evolve is to read Google fillings for patents! I know, it’s stomach-churning, but someone has to do it.

One of the latest patents is about a new index method: US Patent 7,319,994, granted January 15, 2008. It’s named: Document compression scheme that supports searching and partial decompression.

In the end, what it refers to is a new, much faster way to index and search using a compressed index and partial decompression searches. There’s a paragraph specifically about stop words:

Typically, given a query, the performance bottleneck is the time it takes to decode the occurrences (which are typically delta encoded to save space, and thus have to be followed from the beginning) of the most frequently occurring term, especially if this term is a so-called stop-word such as “the”.

The new system would look for the less popular terms that appear in the query, and then look to see if the stop words in the query are nearby.

Is this already implemented? The answer is yes. You don’t see stop warnings anymore. Just try searching for The Great Game.

You know what you to do next: here’s a list of stop words in English and some other languages, and happy domain hunting!

The only thing that worries me is the fact Google does not highlights the “The” on theGreatDomain.com domain. Further tests will be made. Keep visiting…

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