Is Search Engine Optimisation Over-Hyped?

Jul 2, 2010 by

There’s a continual dialogue going on about SEO. Some people slate it for being a nuisance and unnecessary, others (like myself) spend their time defending it and promoting the benefits. But is it all a bit too much, has Search Engine Optimisation outgrown its true value?
Well, there are plenty who would say that it has. [...]